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No audits. No 80-page strategy decks. These are real builds — scoped, delivered, and running in production.
We Make Footballers is the UK's largest children's football coaching franchise. Data lived in disconnected spreadsheets, local systems, and individual site managers' heads. Head office had no central visibility into enrolments, retention, or performance across the network.
We connected all 82 locations into a single data infrastructure. Cleaned, normalised, and structured years of fragmented data. Then built an AI insight layer on top — giving leadership real-time visibility into what's working, what's not, and where the opportunities are across the entire franchise.
For the first time, leadership can see performance patterns across every location. The AI layer surfaces insights that were previously invisible — driving better decisions on marketing spend, coach allocation, and expansion planning.
"We are already seeing rich data insights from the data we have unlocked, and the AI layer that has been applied to understand that data has been breathtaking. We are excited to continue the journey with Cleverfox."Joseph Conlon — CTO, We Make Footballers
Smith Heritage had accumulated years of survey data, client records, and project history. But none of it was structured in a way that could inform business decisions or give them a competitive edge. It was storage, not intelligence.
We restructured their entire data estate — cleaning, connecting, and building analytical layers that turned raw records into strategic insight. The team now uses their own data to identify patterns, price more accurately, and win work their competitors can't see coming.
Data went from a liability to an asset. The business now operates with intelligence their competitors simply don't have access to — better pricing, smarter resourcing, and clearer visibility into market opportunities.
"With Cleverfox, we turned our data into a real asset and gained the edge we needed to compete."David Smith — Managing Director, Smith Heritage Surveyors
A 30-minute call with a senior operator. No pitch, no pressure — just an honest conversation about what's possible.
Start a conversation